About the Founder
Bruce Reid
Founder, Reid Hospitality Advisers
Bruce Reid is the founder of Reid Hospitality Advisers (RHA), a specialized sourcing and project coordination firm focused on interior finish scopes for hospitality and multifamily construction projects.
With over 25 years of experience in construction sales, procurement, and project execution, Bruce has built a reputation for helping general contractors and developers streamline complex purchasing decisions—particularly in millwork, countertops, vanities, and shower systems.
Throughout his career, Bruce has been involved in large-scale, high-volume projects, including multi-property hotel portfolios and flagship resort developments. His approach is direct and disciplined: identify qualified opportunities, align scope with the right manufacturing partners, and move projects efficiently from RFQ through execution.
At RHA, Bruce works as an independent representative of The Product Source (TPS), connecting clients to a proven global supply chain without unnecessary markups or friction. The focus is simple—deliver competitive pricing, reliable execution, and a process clients can trust.
About reid hospitality advisers
Reid Hospitality Advisers (RHA) is a specialized sourcing and project coordination firm focused on interior finish packages for hospitality and multifamily construction projects.
We partner with general contractors, developers, and procurement teams to simplify the process of sourcing high-volume materials—specifically millwork, countertops, vanities, and shower systems—where cost, scale, and execution matter most.
RHA operates as an independent representative of The Product Source (TPS), providing direct access to a proven global manufacturing network without unnecessary markups or added layers. Our role is to align the right projects with the right production capability, ensuring competitive pricing and reliable delivery at scale.
We focus exclusively on qualified opportunities—projects where volume, scope, and timeline justify a more strategic approach to procurement. By narrowing that focus, we’re able to move quickly, eliminate friction, and deliver consistent results for our clients.
At its core, RHA is built on a simple principle:
make complex sourcing straightforward, predictable, and efficient.